Apple’s HomePod ad that was directed by Spike Jonze claimed the top award at the Association of Independent Commercial Producers Show.
The four-minute short advertisement first aired in March and featured Twigs as a glum office worker who listened to music from the HomePod and that helped him cheer up. In addition to Jones, the production crew for this advertisement actually took in a large number of talented people including cinematographer Hoyte Van Hoytema, who received an Oscar nomination for his work on Christopher Nolan’s “Dunkirk.”
Jonze was definitely the most decorated director this year at the awards show, with a total of five wins. Apple’s in-house advertising agency while Apple’s in-house agency took home three awards.
Apple’s commercials constantly receive praise from a lot of advertising groups.