Update: It appears this isn’t working in Canada. I don’t see anything happening on my iPhone…and this is why…

As per Apple’s website in the footnotes (thanks Stéphane):

“Available in beta now in the U.S. only and requires iOS 4.3.3 on iPhone 3GS, iPhone 4 (GSM model), iPod touch (3rd and 4th generation), iPad, or iPad 2, or a Mac or PC with iTunes 10.3. Previous purchases may be unavailable if they are no longer in the iTunes Store. Download iTunes 10.3 free.”

Apple continues to implement iCloud in iOS, just after their WWDC 2011 keynote. If you go to Settings–Store on your iPhone, and let it refresh you will reveal Automatic Downloads.

This feature will download new purchases (including free) made on other devices automatically to your iPhone. You can toggle Apps, Music, and Books. You can also choose to turn on Cellular data, which will be a huge concern for Canadians using sparse data plans.

Check out the screen from my iPhone below:

Are you seeing these iCloud updates too?