According to a new report from TheStar, Bell Canada will launch a new streaming service to attract customers who prefer watching videos over the internet instead of traditional TV service.

CEO George Cope said the company will announce its plans within the next four to six weeks. The company is trying to combat the trend of cord cutting. Cope said that he sees opportunities to grow in a space where cable competitors have more than half of the TV market. To do this, he said that Bell will expand their current television packages and offer its new streaming product.

In a statement to shareholders in Ottawa, Cope said:

“This industry’s in an evolution towards people viewing TV in different ways over time.”

Cope said that by enhancing their so-called over-the-top (OTT) service, which includes CraveTV, would also help enhance their initiative to build powerful and fast Wi-Fi in the home.

This year, Bell plans to roll out its fibre optic network to reach over 1.1 million locations in Toronto. In addition, the company is also actively expanding its fibre optic network to new cities like Montreal.