Bell, VICE Announce Long-Term Media Partnership in Canada
Bell Media and VICE Media have today announced an innovative new media partnership, that will see Bell become the exclusive Canadian broadcaster of new original programming from VICE’s U.S. linear network, VICELAND, along with hundreds of hours of library VICE programming, all of which will debut on multiple Bell platforms, including CraveTV.
Both companies will also explore co-production opportunities for Bell Media platforms in Canada and VICE platforms around the world. New VICE programming such as the upcoming The Hunt For The Trump Tapes With Tom Arnold and Munchies Guide To will exclusively air on television on Bell Media channels, in addition to more than 650 hours of VICE library programming.
“With its new leadership, re-energized programming slate, and U.S. deal with Hulu, we are thrilled to welcome VICE to Bell Media in Canada,” said Randy Lennox, President, Bell Media. “We see great opportunity with this new partnership and are very motivated for an exciting future with VICE.”
“We are thrilled to announce such a multi-faceted, far-reaching deal with Bell Media,” said Naveen Prasad, President of VICE Canada. “They share a similar vision and have the added platforms and reach to enhance VICE’s various lines of business in Canada, whether it be our studio, digital media or creative agency.”
VICE programming will also be available on the upcoming CTV Super Hub and in a VICE-branded collection on CraveTV. SnackableTV, Bell Media’s new short-form video app, will become home to VICE videos like Smoke Show and Teenage Exorcists.