John Chen, the interim chief executive of BlackBerry, has today issued an an open letter to its enterprise customers, reassuring them that the struggling smartphone maker is staying true to its roots and will continue to offer enterprise-grade, end-to-end mobile solutions. “The fact is that we believe in our platform and technology, and you should too”, he said.
Mr. Chen notes that the company will continue to invest in enterprise and security during the restructuring period. BlackBerry is “very much alive” and is “here to stay”, he added. He also said that BlackBerry is still committed to enterprise and will continue to support their services and will even be hosting a webcast series to further dive into the points covered in the letter. “Our competitors want you to think that BES only manages BlackBerry devices, and that we are somehow more expensive than other MDMs. This is false”, he writes.
We know that BlackBerry devices are not for everyone. That’s OK.
As we committed to earlier – we are more than just a device company. Today, BES10 supports multi-platform MDM, mobile application management and security. We have also made it as easy and low cost as possible for you to trial and deploy BES10.
In the coming weeks, we will continue to have an open conversation with you. Keep an eye out for an EMM Realities webcast series where we will drill down into the key areas in this letter. In the meantime, I want your feedback on how we can better serve your EMM needs.
I believe in BlackBerry and I’m confident in our future in enterprise, our technology and our ability to adapt to changing market needs.
John S.Chair and CEO
You can read the full letter at this link. Don’t forget to leave your thoughts in the comments section below.