2017 Internet Factbook Highlights Ecommerce Trends Across Canada


Canada’s Internet Factbook 2017 has just been published, highlighting some interesting ecommerce trends across the country. With the busiest shopping season of the year approaching, Canadian retailers must consider these internet trends in their ecommerce offerings.

“Part of our role in building a better online Canada includes providing Canadian businesses with the data and insights they need to leverage the power of the internet. Canada’s Internet Factbook provides a snapshot of the state of ecommerce in this country, and the ways in which Canadians are shifting their consumption habits”, – Byron Holland, president & CEO, CIRA

David Fowler, the Canadian Internet Registration Authority’s (CIRA) vice-president of marketing and communications, said that the pace of change in retail is accelerating. “The internet remains the driving force”, he continued. “We see trends that indicate that Canadians are looking to digital technologies to enhance both their online and in-store experiences”.

Some of the key facts from Canada’s 2017 Internet Factbook are given below:

  • 82 per cent of Canadians have made an online purchase in the last 12 months.
  • 4-in-10 Canadians prefer to shop online rather than in-person in a store.
  • Use of a mobile phone to purchase items online has tripled (from 12 per cent to 36 per cent) since 2014.
  • 20 per cent of Canadians use a mobile payment system or digital wallet service.
  • 79 per cent of Canadians compare prices online before making a major purchase

Full report can be accessed at this link.