Canadians Becoming Increasingly Addicted To Their Smartphones [Google Survey]


According to a new report published by Google, which is based on online surveys with 1,000 Canadians earlier this year, it seems that the users are getting increasingly addicted to their mobile devices, out of which 56% of adults were found using a smartphone, up from 33% in early 2012 (via The Globe And Mail).

“Mobile has become a core part of how people live their lives today,” said Google Canada’s head of mobile advertising Eric Morris.

“The study shows people are using mobile to change all aspects of their life, whether it’s their job, travel, shopping, the way they communicate with others, and specifically trying to understand the world around them.”

The survey notes that over 80% of Canadians said they don’t leave home without their mobile device, with two-thirds of them claiming to have used their phone every day in the past week. 35% of Canadians said they have become so reliant on mobile connectivity, that they’d give up TV before having to part with their smartphone. Around 78% of smartphone owners said they connected to social media with their device and 52% said they logged on daily.

Other notable stats revealed by the survey include:

  • The average smartphone user had 30 apps installed on their device and had used an average of 12 in the past month. They had paid for an average of eight apps.
  • Just over one in four smartphone users had made an online purchase with their device. Of those users, about half had made a purchase in the past month and the same number said they shopped on their phone at least once a month.
  • About 77 per cent said they had searched for a product or business on their phone, and 27 per cent said they changed their mind about a purchase in a store after completing a mobile search.