comScore has released their May 2012 report on the state of the US mobile industry, a key area that reveals how the smartphone wars have played out. The comScore MobiLens service noted both OEM and smartphone share from over 30,000 mobile subscribers.
In terms of the top handset manufacturer, Samsung led the way with 25.7% market share as of May 2012. LG was in second spot at 19.1%, and Apple next at 15% (a rise of 1.5% from Feb to May), followed by Motorola (12%) and HTC (6.1%).
As for smartphone market share, almost 110 million people owned smartphones during the survey period ending in May, up 5% compared to February. The top platform was Google Android at 50.9% (up 0.8%). Apple’s share was at 31.9% in May (up 1.7% from Feb), RIM was third at 11.4% (a drop of 2%), followed by Microsoft (4%) and Symbian (1.1%).
The smartphone wars have come down to Apple and Google, with former leaders RIM and Nokia now on the outside looking in. Apple’s growth continues to outshine others, even though it does not retain the crown as the top OEM or smartphone marketshare leader. Here is a graphic from comScore that shows the rise of the iPhone in 5 years:
Earlier today it was revealed the mobile web usage of iOS continues to dominate those of its competitors. comScore also releases stats for the Canadian mobile market so expect that update to come soon, with similar numbers.