How many iOS devices do you own? With each device comes downloads from the App Store. Reaching 10 billion app downloads very soon, the App Store has been nothing short of a success story.
Asymco.com breaks down just how many apps are downloaded per device sold:
The number of apps downloaded for iPhone/iPad/iPod touch is running at more than 60.
In the fall of 2008, there were about 10 apps downloaded for every iPhone/iPod touch. Two years later the rate was more than five times higher. There are significant implications for the network effects related to the iOS platform. End user investment in apps is even higher than end user investment in music which created a very tight lock for iPod users.
I draw three conclusions:
1. Apps overtaking digital music is a watershed event. Apps are a new medium: they will impact all other media.
2. As the number of apps attached to any single device continues to increase, apps create increasingly higher switching costs for users.
3. Apps consumption is increasing at a rate to overtake the PC software market.
It’s interesting to note that magic number of ’60’ doesn’t include app updates. Moreover, the rate of app downloads per day is over 30 million–and that number continues to grow as well. Apple has built quite the lead on its competitors.
How many apps will we be downloading per device in the next 2-5 years? How many apps are on your iPhone right now?