Jollibee and DoorDash have today announced the launch of a first-of-its-kind, delivery-only, mobile kitchen in Hamilton, Ontario. Created through an exclusive partnership between the two companies, the store opens on Thursday, September 2 in the CF Lime Ridge Mall.
Going a step beyond the traditional ghost or commissary kitchen, the 15-meter traveling kitchen will allow the Jollibee brand to expand its presence in both existing and new markets without the traditional overhead costs of opening a brick-and-mortar store.
DoorDash and Jollibee collaborated on both the design and build-out of the innovative mobile concept, transforming a flatbed trailer into a fully customized working kitchen that features state-of-the-art fryers, optimized utility connectivity, and ample storage and refrigeration space.
“Many restaurants we work with are looking for new ways to cater to their loyal customers and expand their reach and revenue,” said Ryan Freeman, Head of Enterprise Partnerships at DoorDash Canada. “Over the past year, we’ve seen the power of new kitchen models to help restaurants reach more customers and grow sales, which is why we are excited to have created an innovative mobile kitchen that will help Jollibee meet evolving customer needs.”
Available for pickup and delivery only, the truck will serve up comfort-food to the larger Hamilton area, including Downtown Hamilton, Stoney Creek, McMaster University, and Hampton Heights, exclusively via DoorDash seven days a week, from 10 AM – 9 PM.