Apple has lowered the price of its wired EarPods and 20W power adapter following their removal from the box of the iPhone 12 and iPhone 12 Pro.
Apple said Tuesday that thewill no longer include wired earbuds or a power adapter, a move that helps the company offset the costs of creating its first -enabled smartphone.
Instead, iPhone users will have to buy EarPods and the USB power adapter separately. Its EarPod headphones — a wired alternative to Apple’s Bluetooth AirPods — are now $25 USD on the Apple Store, a third less than the previous price.
Its 20W power adapter, which lets you charge your phone at a plug socket, is also $25 CAD — this is a new product, and down from $35 for the old adapter, which Apple has now discontinued.
According to Lisa Jackson, Apple’s environmental chief, by removing the accessories form the box of the iPhone, Apple is able to get 70 percent more products on one shipping pallet, helping reduce carbon emissions as the company works towards its goal to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles by 2030.
Also, many customers already have the EarPods and power adapter. There are more than 700 million EarPods with lightning connectors and 2 billion Apple power adapters out in the world, according to the company. A USB-C to lightning cable will be included with the newest iPhone.