Today, eBay announced the launch of a Price Match Guarantee program in Canada, just in time for its summer deals event. The company said it will launch the program on Monday, July 10.

The program guarantees that eligible deals will be offered at the best price online, or eBay will match the lower price of a competitor. If a shopper finds a competitor offering the same product for a lower price, eBay Canada will offer a coupon for the difference in price that can be used towards item being purchased.

In a statement, managing director of eBay Canada Andrea Stairs said:

“This launch comes at a time when we’re seeing tremendous growth in the eBay.ca Deals program – in fact, in the first three months of the year, volume was up 75 per cent.”

In order for the product to be eligible for the price match, it must be brand new in the original retail packaging. The item must also be exactly the same and in stock.