Facebook Apps Helping Small Businesses Grow in Canada Shows Research


New research carried out by Ispsos in partnership with Facebook Canada titled “Empowered In The Digital Age: Leveling the Playing Field For Canadian Small Business” has revealed how Facebook’s family of apps is providing a runway for growth for small-business entrepreneurs (SMEs) in Canada.


The research found that 77% of Canadian small businesses use Messenger to communicate directly with their customers, 71% use Instagram for marketing and promotion, and 69% use Facebook to connect with current and existing customers.

Watch the Latest Apple Technology News Below

“For the first time in history, technology is enabling small businesses to meaningfully compete with larger brands on a more level playing field,” said Garrick Tiplady, General Manager for Facebook Canada.

Below are the key findings from the research:

  • Getting started: A third of Facebook app users (33%) – specifically Messenger, Instagram and Facebook – say these tools helped them start their companies. This figure is even greater for businesses owned by young Canadians (57%), women (40%) and new Canadians (37%);
  • Keeping business strong: Nearly half (46%) say their business is stronger today because of Facebook’s family of apps; this is true for two-thirds of Young-Canadian businesses (66%), Women-owned businesses (54%) and New Canadian-owned businesses (45%);
  • Realizing global potential through export: Exporters say Facebook tools have led to increased net sales in the last 12 months. More than four-in-10 say Facebook has (46%), and more than one-third of exporters say using Instagram (36%) and using Facebook (35%) has led to increased sales.

You can view the full research report at this link.