According to a new report from CBC News, approximately 60 percent of all app downloads last month were Facebook-owned applications. The numbers come from a report released on Wednesday by Japanese investment bank Nomura.
The average consumer now spends more time on their smartphone than they do on their laptop or computer, with 85 percent of all activity coming from within an app.
Last month, more people downloaded Facebook-owned apps like Messenger, WhatsApp, and Instagram than all other apps put together. Nomura said:
“Facebook’s leadership remains undeniable given that its suite of owned app properties comprise more than 60 per cent of total app downloads.”
Facebook’s number one competitor is Snapchat, which saw more than 27 million downloads last month. The report notes that users in the United States favour Snapchat over Facebook.