Facebook has today announced that it is shutting down Moves, tbh and Hello apps due to low usage, and that it will be deleting the user data from these apps within 90 days. The company says it regularly reviews its apps to assess which ones people value most, and sometimes it means discontinuing an app and its accompanying APIs.
Here’s what the social networking giant said about the three apps being shut down:
- We launched Hello in 2015 for people using Android in Brazil, the US, and Nigeria. It enables people to combine information from Facebook with contact information on their phone. We will be deprecating Hello in a few weeks.
- In 2014, we bought the fitness app Moves. It records your daily activity — including walking, cycling and running. We’re deprecating the Moves app and Moves API on July 31.
- Facebook acquired tbh in 2017. It’s an anonymous social media app for high school students in the US.
According to Sensor Tower, while Hello had only 570,000 downloads, tbh had 6.4 million and Moves had 13 million downloads. Yet, these numbers seem insignificant when compared to billions of downloads and users of Facebook and the other popular apps that it owns, such as Instagram, WhatsApp, and Messenger.
While those who still use these apps may feel disappointed, Facebook says it needs to prioritize its work “so we don’t spread ourselves too thin”.