Former Apple SVP John Browett Becomes CEO At Monsoon Accessorize

Apple’s former SVP of retail John Browett who was released by the Cupertino company last year in October, has taken the position of chief executive at Monsoon Accessorize, a design-led retailer based in London operating two international retail clothing chains, Monsoon and Accessorize. According to The Telegraph, his new post will put him in charge of more than 1,000 stores in 74 countries.

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Mr Browett will take up the new role in March, less than four months since his abrupt departure from Apple. Although the majority of his recent career has been spent selling technology, Mr Browett has already got some experience of fashion retail under his belt from his time as senior executive at Tesco.

Peter Simon, who founded the chain in 1972, had been looking for a new chief executive to take the helm since May last year. He said Mr Browett had the “right skills and experience” for the job.

Mr Browett’s new post at Monsoon Accessorize will put him in charge of more than 1,000 stores in 74 countries, whose inexpensive jewellery and handbags have proven relatively buoyant during the economic downturn.

He is also credited for transforming the fortunes of Dixons by emphasising its customer service credentials.