Freedom Mobile Officially Retires Freddy the Freedom Bear Mascot

Today, Freedom Mobile has officially retired Freddy the Freedom Bear, the company’s mascot. The telecom furry friend was created to help rebrand Wind Mobile in November 2016, but it was short-lived.

In a statement to MobileSyrup, a representative from Freedom Mobile said:

“Freddy the Freedom bear was a character created to support these messages and to support our LTE network rollout through a creative, fun and eye-catching campaign that was designed to run for a fixed period of time.”
Recently, Freedom Mobile has shifted to highlight specific plan offerings, including its plans with large amounts of data. There is no indication whether the mascot will be replaced, so we will just have to wait to find out.