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Google Canada Extends MLSE and NBA Partnership Through to 2026

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Google Canada has today announced the extension of its partnership with Maple Leaf Sports & Entertainment (MLSE) and the NBA through to 2026. The beginnings of this partnership date back to October 2017.

Google

As part of this deal, Google Pixel will remain the official smartphone of the Toronto Raptors, Toronto Maple Leafs, and the NBA for the next five seasons.

Furthermore, Google Nest will remain the official smart home technology partner of both MLSE and the NBA through to the 2025-2026 season, and Chromebook will become the official laptop of the Raptors, Leafs, TFC, and Argos.

“We think human progress, big and small, can only happen when technology speaks to everybody, for everybody, in the most inclusive, open, friendly and human way. This aligns with MLSE’s commitment to establish partnerships with organizations and co-create purpose-driven programs.

This partnership will further showcase the innovation and helpfulness that Google hardware and products bring through a series of advertisements and entertaining content.”

The partnership will leverage the strengths of MLSE’s full ecosystem of sports brands, including the Raptors, Maple Leafs, Toronto FC, and Argos, reaching millions of fans across Canada, notes the announcement.

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