As part of its global brand mission to educate consumers on how to reduce food waste, Hellmann’s Canada has created Hellmann’s Island in Nintendo’s Animal Crossing: New Horizons, that offers the opportunity for gamers to convert their virtual food waste into real meals for those in need.
Each week, Animal Crossing players purchase turnips on the ‘Stalk Market’ that will spoil if not sold within the week. From 3 PM EST on Monday, August 17 to 12.15 AM EST Saturday, August 22, players will be able to visit the Hellmann’s Island to drop off their spoiled turnips and explore the other beautiful attractions on the island.
For each spoiled turnip donated on the island, Hellmann’s will donate a meal to Second Harvest, Canada’s largest food rescue charity, to help provide 25,000 meals in total for vulnerable communities across the country.
“Whether virtual or real, at Hellmann’s® we believe food is too precious to waste and we’re thrilled to partner once again with Second Harvest to provide meals to Canadians in need,” says Gina Kiroff, Director of Foods at Unilever Canada. “We’re hopeful Hellmann’s Island will not only be an incredible virtual experience but also will inspire players to think differently about real-world food waste.”
To access the island, gamers need to direct message Hellmann’s Canada on Twitter @HellmannsCanada to receive their personal dodo code which will be shared on a first-come, first-served basis.