Apple Fails to Curb Increasing Piracy of Apple TV+ Shows, Movies

According to a report by MacRumors, Apple is struggling to keep up with the increasing levels of online piracy, with Apple TV+ movies and shows continuing to proliferate throughout piracy sites across the internet.

Even though Google has been consistently cracking down on websites that host pirated content, site operators continue to change domains and redirect users to keep torrent links accessible. 

According to the Alliance for Creativity and Entertainment (ACE), streaming piracy represents up to 80 percent of piracy, costing companies as much as $71 billion annually.

Despite a clear piracy prevention statement for software, Apple’s anti-piracy policies do not extend to its video entertainment content.

“Some of Apple’s most popular shows and movies have at least 2,000 active seeders on each major piracy site, going up to as many as approximately 125,000 seeders per title. Download trends broadly map to the popularity of Apple’s various shows and movies, with the likes of “Ted Lasso,” “The Morning Show,” and “SEE” garnering the most downloads.”

Although Apple is a governing member of the Motion Picture Association of America’s ACE, an influential anti-piracy group, none of the numerous domains and URLs used to pirate ‌Apple TV+‌ content have been taken down by Apple or its partners.