Instagram Rolls Out Face Filters in Live Video

Instagram is continuing to increase the augmented reality-based elements in its photo-sharing platform, this time adding face filters to its increasingly popular live video feature.

According to a new blog post on Instagram’s website, “Whether you’re channeling a kitten or want to add some stars or rainbow light to your face, you can easily try on face filters while connecting with friends and followers in the moment.”

Instagram had introduced face filters, which add visual effects to detected faces, back in May, but until now it was only available on video and images captured first and then posted to your Instagram Story after the fact.

“To use face filters in live video, tap the face icon in the bottom right corner before or during your broadcast. Tap any filter to check out a new look, and play around with as many as you’d like,” the company writes. “You can also try on the new sunglasses face filter — available exclusively in live video for the next week — and tap to change the scenery reflected in your lenses.”

According to the post, all existing face filters are now available for live video, however the app now includes a live video-exclusive sunglasses filter, allowing users to “wear” virtual sunglasses and even change the lens reflection with a quick tap.

The feature is rolling out to Instagram users around the world “over the next several weeks,” so don’t be too surprised if you haven’t seen them just yet.