Today, Instagram introduced new comment moderation options for business pages, which is similar to the moderation options available for “Verified” users.
Luckily, you don’t need to have a Verified Badge on Instagram in order to use it, but you do need to be identified as a “Business Page.” If you turn on the “Comment Moderation” setting in your business profile, it’ll start filtering out comments based on what it thinks you don’t want to see.
In a statement, an representative from Instagram told TechCrunch that the new tool blocks comments with words and phrases that are commonly reported as offensive. This includes any form of inappropriate slurs and anything that looks like spam.
The moderation tool could work well for mid-level businesses that can’t afford to pay someone to moderate comments, and it might make some social media managers’ lives easier. It also could improve the lives of mega-popular Instagram stars who want to cut down on the insulting comments and spam that appear in their feeds.