Legacy iPhone 4S Accounted for 25% of iPhone Sales Last Quarter
As amazing as it sounds, Apple’s two and a half year old smartphone, the iPhone 4S, has added approximately 10 million iPhone users last quarter, accounting for 25% of iPhones sold by the company, AppleInsider is reporting. The legacy device continues to be a strong seller for the Cupertino giant, challenging the notion that the company needs to introduce a more affordable iPhone to reach emerging markets.
In an investor note issued today by Needham & Company analyst Charlie Wolf, he broke down the pricing on Apple’s iPhone models to estimate how strong of a performer the iPhone 4S was in the March quarter. He estimates that the iPhone 5s accounted for 71% of March quarter sales, while the iPhone 5c took just 4%. That means the iPhone 4S would have taken the remaining 25% of sales during the quarter.
Apple revealed that the average selling price of the iPhone was $596 last quarter, divided between the $650 starting price for the iPhone 5s, $550 entry price for the iPhone 5c, and $450 tag for the iPhone 4S. While Apple didn’t break down sales of individual models, the company did reveal that the iPhone 4S was a strong performer in the quarter, and served an important role in bringing new users into the ecosystem. Specifically, Apple revealed that 85 percent of iPhone 4S buyers were new to the iPhone platform.
“On innumerable occasions in the past, Tim Cook, Apple’s CEO, has repeated the mantra that Apple would not stray from its strategy of building the aspirational brand in the smartphone market,” Wolf wrote. “If Apple can have its cake and eat it too, Apple and the iPhone could enjoy a prosperous future.”