We saw a similar approach with the Touch ID: when Apple introduced it last year, its use was limited. But now, with iOS 8, a year after launch, Apple is opening it up to developers. We saw plenty of marketing materials touting the fingerprint sensor feature last year, but don’t expect the same with the NFC chip.
If you have been following Apple closely, you may have already experienced the company’s slowness when it comes to adding features and extending the potential of those already implemented in the iPhone.
With the NFC chip, Apple seems to be taking the same approach: it introduced it this year, but it is limited to Apple Pay, at least for now. But NFC isn’t limited to payments: it has tremendous potential to enable the Internet of Things.
Also, just to give you one good example of the next step Apple might take, the company has shown how the iPhone can unlock a hotel room, so what we are seeing now is Apple just getting started. Within only a few days of launch, and with more than 4 million pre-orders, this is a great start.