Apple has uploaded a new iPhone 6s ad titled ‘Timer’, which highlights the device’s ‘Hands-free’ Siri feature, starring Cookie Monster, the longtime Muppet from Sesame Street, who uses the virtual assistant to set a timer while baking cookies.

iPhone 6s with Hands-free Siri. Just say, “Hey Siri,” and Siri’s there to help you with pretty much everything.

Check out the ad below: