iPhone 6s Accounted for 37% of US iPhone Sales in October: Kantar

The iPhone 6s and 6s Plus have so far delivered solid performances in the US market, according to Kantar Worldpanel Comtech’s latest report. After crunching a whole month’s worth of iPhone sales data, Kantar’s head of US business summarized the market research company’s findings in a blog post.

iPhone 6s

As she points out, from a share perspective, Apple’s performance this year – 33.3% overall – dropped below its 40.8% share of 2013 and 41.5% of 2014. However, it is worth adding that overall volumes are somewhat similar to two years ago, but down 25% compared to last year’s sales when the bigger-screen iPhone 6 was launched.

When comparing the performance of different models, Milanese adds that the iPhone 6s accounted for 24.4% of overall iPhone sales in the three months ending October 2015, compared to the 33% of the iPhone 6 in 2014 and 22% of the iPhone 5s in 2013.

The iPhone 6s Plus accounted for 10.8% of overall iPhone sales, which compared to 10% a year earlier, and the 16% of the 5c from 2013.
When considering a new purchase, the majority of buyers (52%) first looked at the size of the screen. The second most important feature was the camera (42%), Milanese highlights.

Finally, when looking at how the new iPhones performed compared to previous models, Kantar found the following: From September to December 2013 the iPhone 5s grabbed 13% (September), 37% (October), 47% (November), and 45% (December) of all iPhone sales. A year later, the iPhone 6 went from 32% to 48% and to 39%, and finally to 55%. The 6s grabbed 25% of all sales in September, and 37% in October, so it’s performance has been similar to that of the 5s.