Apple remained the most popular smartphone manufacturer in the US, but it has lost a slight market share as the smartphone adoption rate increased between January and March 2014, the latest report from market research firm comScore reveals.
As of March, Apple’s market share stands at 41.4% in the US, down from the 41.8% recorded in December 2013, which means a 0.4% drop. This, however, didn’t stop Apple from remaining the top smartphone manufacturer in the country. Apple was followed by its most fierce rival, Samsung, with 27% of market share, up 0.9%. In the third position, there is LG with 6.7% of market share, up 0.1% compared to December 2013.
When broken down by mobile operating systems, Android continues to lead the list of most popular platforms with 52.2%, up 0.7% from December’s 51.5% of market share. BlackBerry, on the other hand, continues to lose market share: Its presence in the US dropped to 2.7%, down 0.7%, while Microsoft is slowly growing, currently standing at 3.3%, according to comScore’s March 2014 data.
Smartphone adoption hit 68.8% in the US, the market research company has found, which means that approximately 166 million people in the country own a smartphone, up 6% since December.