The OnePlus One is a highly anticipated Android phone set to debut for $399 outright with some of the top hardware specs available. The company’s recent OnePlus Phone Smashing contest said it would give away 100 phones if people would smash their existing phones and put it on YouTube. Of course, people went stupid crazy to get their hands on a free phone.

Canadian accessory maker dbrand, based out of Toronto, did exactly just that with their smart viral video of a 64GB iPhone 5s being crushed by 40,000 pounds of force in slow motion. Check it out below:

That video allowed dbrand to be just 1 of 100 chosen from the entry pool of over 140,000 videos. When you smash a 64GB iPhone 5s (worth $919+tax unlocked) on camera, that probably will get you some attention.