If you’re looking to rent a movie in iTunes in Canada, it appears Apple has quietly introduced a new $6.99 price tier for select new releases.
The $6.99 rental price is the same for HD or SD quality, while the purchase price remains at $24.99 for the latest movies. But not all rentals are $6.99, as some remain at $5.99. Older titles are available to rent for $4.99 (like Starship Troopers, baby), while the pricing varies depending on title.
Back in 2013, iTunes movie rentals in Canada dropped to $4.99 from $5.99. Fast forward to 2017 and we’re now paying up to $6.99 for new releases. All iTunes movie rentals include a 48 hour window to finish watching your movie.
Apple has started listing 4K HDR movies in iTunes, to support the new Apple TV 4K. Rental price increases may reflect a growing 4K library, but at this time, we’re not sure about that. We’ve reached out to Apple for comment and will post an update when we hear back.