Apple design chief Jonathan Ive and U2’s Bono will participate in an on-stage interview at Cannes Lions International Festival of Creativity, to discuss their collaboration on the (RED) campaign, which raises funds for the fight against AIDS. According to MacRumors, Bono will also receive the first ever LionHeart Award at the 61st annual festival which will be held later this month.
“In an exclusive seminar for Cannes Lions delegates, Bono will join Jonathan Ive, Apple Inc’s Senior Vice President of Design, in a discussion moderated by Shane Smith, CEO and Founder of VICE Media, and introduced by Anne Finucane, Global Strategy and Marketing Officer of (RED) partner, Bank of America. Bono and Jonathan Ive will discuss the success of (RED) and [its] unique collaboration with global partners – including Apple, (RED)’s largest corporate contributor to the AIDS fight – and the record-breaking (RED) Design Auction curated by Jonathan Ive and Marc Newson. The auction resulted in $44 million for the Global Fund on World AIDS Day last year.”
The source adds that the 45-minute interview, which will represent a relatively rare public appearance for Ive, will take place on June 21. It is however not yet clear whether a video of the interview will be made available after the event or not.
Lat year, Jony Ive partnered with designer Marc Newson to auction off a number of one-of-a-kind items, including a unique red Mac Pro and rose gold-plated EarPods, to benefit the (RED) campaign.
