Earlier this month, an analyst survey revealed that consumers are showing increasing willingness to pay a $100 price premium for a 5.5-inch ‘iPhone 6’, over a 4.7-inch version. Today, a new 4,000 person survey conducted by analysts at RBC Capital Markets shows that almost 50% of consumers planning to upgrade in the next three months are likely to buy the next generation iPhone (via MacRumors).
The survey shows that almost 25% of those willing to buy an iPhone in the next quarter are also willing to pay $100 more for their iPhone to have a 5.5-inch screen. Out of 74% of survey respondents stating they are aware of Apple’s plans for this fall’s iPhone launch, 50% claimed that they are interested in buying an iPhone as their next phone. Majority of these customers not only want a larger phone, they also are willing to pay more for it.
“While ~49% of smartphone purchasers are inclined to buy the next Apple product, we learned that the main driving factor for sales surround performance improvements (battery life 33%, processor 18%, camera 12%). In our view, these results are positive for AAPL, as we would not be surprised to see improvements to both battery life and processing speed with the iPhone 6. Finally, beyond performance improvements, we also learned that screen size could materially impact sales, as 23% of participants surveyed are inclined to purchase a larger screen iPhone”.
RBC also states that the ‘iPhone 6′ will cause iPhone sales to surge as consumers upgrade to the larger display handset, resulting in a 15 to 20% boost in unit sales, year over year.