In an effort to help combat impaired driving, Lyft has announced a new partnership with the Ontario Association of Chiefs of Police (OACP). Starting next week, police officers in Toronto and Ottawa will be offering safe, sober drivers a $5 off reward ticket from Lyft at roadside spot checks.
“With safety as our top priority, teaming up with the OACP allows us to provide future Lyft rides to drivers in Ontario and discourage impaired driving,” said Aaron Zifkin, Managing Director of Canada, Lyft. He continued that Lyft’s partnership with the OACP reflects on his company’s ongoing commitment to creating safer and more liveable cities.
“We look forward to encouraging drivers to continue to make responsible choices and choose Lyft as their go-to, smart ride option,” Zifkin added:
“This year, we’re excited to partner with Lyft on an innovative initiative designed to reward safe drivers with Lyft credits through our annual Drive Safe R.I.D.E campaign,” says Toronto Police Service Superintendent Scott Baptist, Co-Chair, OACP Traffic Committee. “Our goal is for the Lyft credits to encourage people to plan ahead and make the smart transportation choice, every time.”
Statistics have shown that impaired driving is still one of the most frequent criminal offenses and is among the leading criminal causes of death in Canada.