To mark the Bike To Work Day this year, Lyft has announced new safety efforts designed to encourage riders and drivers to share the road with cyclists and pedestrians in Toronto, including in-app safety notifications for riders and drivers reminding them to look out for cyclists.
The San Francisco-based ride-sharing company is also distributing window decals reminding everyone to look out for bikes and scooters. Drivers can pick up these decals at the Toronto Driver Hub and apply them to their passenger windows.
Additionally, the company is also working with local partners to design frictionless pickup and drop-off locations, including the designated Lyft zone outside of the James Street entrance at CF Toronto Eaton Centre.
“We see an opportunity to lead a culture shift on our roads, and we’ll keep innovating and working to build more features and develop more policies that keep our streets safe,” said Aaron Zifkin, Managing Director, Lyft Canada.
“With Bike to Work Day today and as a Vision Zero advocate, it’s fitting to support the road safety initiatives being launched by Lyft. They take a huge step in the right direction for cyclist and pedestrian safety in Toronto. I will stand with City Council to support actions that keep our roads and communities safe. I appreciate Lyft’s efforts and everyone who works to make our streets safer,” said Councillor Brad Bradford, Ward 19 Beaches-East York.
Bike to Work Day is an annual event held across the United States, Canada, Europe, and Asia that promotes the bicycle as an option for commuting to work.