Manulife: Pokemon Go Increases Physical Activity Levels in Millennials by 60%


According to a recent poll commissioned by Manulife, Pokemon Go has increased physical activity levels in millennials by 60 percent.

The study shows that those who play the game and have a pedometer/fitness tracker (53 percent) have reported a 69 percent increase in steps taken during any given day. Those who play the game said they spend 30 minutes or more playing the game every day, which means roughly 30 minutes of daily activity. In a statement, President and Chief Executive Officer of Manulife Canada Marianne Harrison said:

“Pokémon GO is showing us that millennials will become more active … even if physical activity was not their intention. The Pokémon GO phenomenon shows that rewards and prizes provide an incentive that gets millennials active and they have fun at the same time.”

Manulife recently announced it will introduce life insurance, in partnership with The Vitality Group, that rewards people for healthy living. Customers who opt-in to this insurance will have industry leading financial protection, opportunities to save on insurance premiums, and earn the ability to collect rewards and discounts to use on health and fitness related products and services.

The insurance company also announced that they will be offering Manulife Vitality program members a free Garmin vivofit 3 fitness tracker when they register for the insurance. In a statement, The Vitality Group’s CEO Alan Pollard said:

“Through the success of John Hancock Vitality in the US and long-standing efforts in other parts of the world, we’ve found that when people purchase an integrated life insurance product and participate in the program, they are motivated to set goals and take steps to healthy living.”

The survey was conducted online within the United States by The Harris Poll on behalf of Manulife from July 22 to July 28, 2016, among 811 adults ages 18 to 35.