
In February, Major League Baseball (MLB) introduced multitasking support into its At Bat iPad app, allowing users to view its video inside the app while using Split View or outside the app using picture-in-picture.
MLB tells TechCrunch that the adoption of the multitasking feature has had a “profound impact” on live video consumption on iPad. Over the first two weeks of this year’s season, average minutes watched through the At Bat iPad app increased 20 percent compared to last year.

Figures were even higher for MLB.TV streams, as users with access to the premium service watched an average of 162 minutes per day, equating to an 86 percent increase year-over-year. MLB attributes the bump in large part to iPad multitasking support, features unavailable to At Bat users during the 2015 season.
TechCrunch notes MLB limited usage statistics to iPads with support for iOS 9 multitasking, and lumped all multitasking options into a catchall category for the study.
Other articles in the category: News
New 2023 Sonos Speakers Named ‘Era’, Sonos Move 2 Coming: Report
Image: The Verge; Sonos Era speaker concept If you’re waiting for new Sonos speakers to launch in 2023, they are said to be coming soon, according to The Verge. The site says 2023 Sonos speakers will be called the Era 100 and Era 300, expected to launch in the coming months. These speakers were previously […]
Ministers Warn of ‘Waning Trust’ in CRTC in Letter to New Chair
Heritage Minister Pablo Rodriguez and Industry Minister François-Philippe Champagne on Monday sent a letter to new Canadian Radio-television and Telecommunications Commission (CRTC) chair and CEO Vicky Eatrides, congratulating her on her appointment and outlining the government's vision and priorities for Canada's telecommunications and broadcasting sectors. Eatrides started her five-year term last month, replacing replaces Ian...
Black Panther 2 Becomes the Most-Watched Marvel Film Premiere on Disney+ Worldwide
On February 1, Marvel Studios’ “Black Panther: Wakanda Forever” premiered on streaming service Disney+. Fast forward nearly one week later, Disney+ says the sequel to “Black Panther” is the most-watched Marvel film premiere on Disney+ globally, based on hours streamed in its first five days, according to press release sent to iPhone in Canada. “Black Panther: […]