Former Toronto Raptors superstar, Vince Carter, retired from the NBA this year after 22 seasons in the league. To help celebrate Carter’s retirement, NBA Canada has launched a new digital campaign to honour the famous Raptor nicknamed ‘Air Canada’.
A new digital hub at NBA.com/Vince has an interactive timeline of Carter’s career, a print shop featuring 15 artists from 11 countries (including Alexis Eke from Toronto) and more. Fans can vote for their favourite Vince moment, while on July 15, Sportsnet will debut a Carter tribute video.
Also new is an augmented reality filter available today on Instagram and Snapchat, which lets users add Carter’s mind-blowing through-the-legs-dunk from the 2000 Slam Dunk Contest.
The NBA told iPhone in Canada the agency Victory was hired to create the digital and AR components of the Vince Carter AR experience.