Netflix Announces Partnership with Barack and Michelle Obama
Netflix has today announced a new multi-year agreement with Barack Obama and Michelle Obama to produce films and series with the video streaming company. According to the official press release, the Obamas will produce a diverse mix of content, including the potential for scripted series, unscripted series, documentaries and features.
The Obamas will produce the content under the umbrella of Higher Ground Productions, which will be available to the 125 million Netflix viewers in 190 countries.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said the former U.S. President.
“Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others,” said Mrs. Obama.
Netflix’s Chief Content Officer Ted Sarandos said the company is incredibly proud the Obamas have chosen to make Netflix the home “for their formidable storytelling abilities”.