Netflix Picks Toronto Over Vancouver for First Canadian Office

Netflix announced this morning it would be opening up a new office in Toronto, Ontario. The City of Toronto officials received the news via a virtual meeting on Tuesday morning.

The streaming service already has one of two Production Hubs located in Toronto.

“In very difficult times this is the kind of news that gives us hope! We have been working hard to make sure Netflix’s new Canadian office would be in Toronto. We put together a bid book in days to make the case for Netflix to locate here and engage with our creative industry,” said Mayor John Tory in a statement.

The Netflix Production Hub in Toronto has helped produce international shows such as Jupiter’s Legacy, The Umbrella Academy and The Queen’s Gambit.

“As we grow our business and presence all across Canada, we’re excited that Toronto will be our first local office. We’re looking forward to opening our doors and building on the great work we’ve started with our creative partners to bring more Canadian artists and stories to the world,” said Ted Sarandos, Co-CEO and Chief Content Officer, Netflix, in a statement.

Back in February, Netflix celebrated 10 years of operating in Canada. At the time, the company announced it planned to open its first office in Canada, narrowing its choices down to Toronto or Vancouver.

According to The Star, sources note 10 to 15 people will work at this new Toronto office to start.

Since 2017, Netflix says it has invested $2.5 billion on productions in Canada, while it also contributes $200 million annually into Toronto.