With today’s announcement of the 3rd gen Apple TV, Netflix has announced sign ups for new accounts are possible right on the new device, and also on the 2nd gen Apple TV (but will require a software update first):

Starting today, you can sign-up for Netflix directly on your Apple TV and pay via your iTunes account. Plus, with the new third generation Apple TV, you’ll also be able to watch thousands of hours of great movies and television streaming on Netflix in 1080p high definition and with room-filling Dolby Digital 5.1 audio.

Now, with a software update on your Apple TV, this seamless sign up and billing experience extends to the second generation Apple TV.

The new Apple TV will support 1080p and Dolby Digital 5.1 audio from Netflix. Starting at $109 CDN, the Apple TV is by far the best way to watch Netflix. Click here to visit Netflix.com to learn more.