In an effort to compete with music streaming market leaders like Spotify and Apple Music, Google has today announced the launch of a new and improved Google Play Music service, that will recommend music for users based on the search engine’s machine learning tools, including location, activity and the weather, offering a more personalized listening experience.
Google says that starting this week on iOS, Android and the web, the new experience will be rolled out globally to 62 countries., which will also include a revamped home screen that focuses on music recommendations.
Users of Spotify or Apple Music already have similar personalization features, with the former offering the “Discover Weekly” playlist based on what you’ve previously listened to, while the latter featuring a “For You” tab that offers songs tailored to each listener.
The new Google Play Music has a brand new home screen built just for you. Think of it as the ultimate personal DJ—one who listens not only to what you like, but also when you like it, so the music that you care about now is always at the top of your screen. Maybe that’s your favorite new release on Friday, the dance party playlist you listen to after work, or more music from a new artist you’ve just fallen in love with. Regardless, it will be there waiting for you to press play.
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