Apple launched new Beats by Dre Powerbeats 4 wireless earphones last week, available for $199.95 in Canada. These latest earphones feature a tweaked design plus a lower price point compared to its predecessor.
To promote these new Powerbeats earphones, Apple has released a new ad today, featuring 27-year old Austrian football (soccer) star, David Alaba, who currently plays for German club Bayern Munich.
“What does music mean to David Alaba? Check out how music plays a part in every aspect of his life as he puts the new Powerbeats to the test,” explains Apple.
The one-minute ad with a gazillion effects is narrated by Alaba and how he uses the latest Powerbeats to get him prepared before heading out to the soccer pitch.