NFL Sunday Ticket Streaming Service Partner to Be Announced by Fall

In an exclusive interview with CNBC’s Julia Boorstin at the Allen & Co. Sun Valley conference in Idaho, NFL Commissioner Roger Goodell has revealed that the League’s new Sunday Ticket partner will be announced by fall.

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Goodell noted that NFL is planning to select a streaming service as its new Sunday Ticket partner. “I clearly believe we’ll be moving to a streaming service,” he said. “I think that’s best for consumers at this stage.”

The Commissioner added that discussions have been going on for more than a year to find a new partner to replace DirecTV, whose contract with the league ends after this season.

According to the publication, DirecTV isn’t bidding to renew the package but is willing to partner with the winner. Moreover, Amazon, Apple, and Disney, which also owns ESPN+, have all placed bids to be the NFL’s new exclusive streaming provider.

“We really believe these new platforms give us an ability to innovate where we are today,” said Goodell. “It obviously makes it more available to our consumers, particularly the younger demographic, which is one that we really want to get to. I think this will make it more accessible for fans. I think it will be a better experience for fans.”

Sunday Ticket is the only way fans can watch live NFL Sunday afternoon games outside of what’s broadcast in their local markets.

In Canada, Bell has exclusive NFL streaming and TV rights, including the Super Bowl. So it will be interesting to see whether it will be available in Canada at launch or not.