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Fire Emblem Heroes Drives Nintendo’s 2018 Mobile Revenue to $348 Million

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Strategy RPG Fire Emblem Heroes, which made its debut in February 2017, accounted for nearly 66% of Nintendo’s mobile revenue for 2018 revenue with over $230 million in player spending globally, Sensor Tower is reporting. The smash hit title has grossed $487 million to date across the App Store and Google Play.

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According to the latest Sensor Tower Store Intelligence estimates, Nintendo’s first mobile game, Super Mario Run, saw player spending of just over $10 million in 2018, a far cry from the $31 million it pulled in the year before.

On the other hand, Nintendo’s latest mobile game Dragalia Lost generated approximately 17% of the publisher’s mobile revenue for 2018 at an estimated $58.4 million worldwide. The source notes that 66% of revenue generated by the title has come from players in Japan:


Nintendo’s mobile ambitions saw the publisher reach a new record of nearly $117 million in worldwide player spending across the App Store and Google Play during the fourth quarter of 2018, according to Sensor Tower Store Intelligence estimates. This represented a 47 percent increase over 4Q17 and was driven primarily by its latest release, Dragalia Lost, which pulled in $54.2 million during the quarter. All told, Nintendo took in $348 million during the calendar year 2018, an increase of 15 percent over 2017.

Last but not the least, Nintendo’s Animal Crossing: Pocket Camp closed out 2018 with an estimated $48.6 million in player spending after turning one year old in November.

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