Starbucks has kicked off a holiday contest to encourage customers to pay with Starbucks Cards and the company’s mobile app.
Dubbed the ‘Starbucks It’s a Wonderful Card Ultimate Giveaway’, customers can enter for a chance to win over 150,000 prizes, with 3 lucky customers in Canada eligible to win Starbucks for life, which is either one free food or beverage every day for the next 30 years. That’s a lot of orange-mocha-frappuccinos.
“This is the single biggest promotion Starbucks has ever launched,” said Richard Burjaw, vice president, Marketing, Starbucks Canada. “One in every four purchases in Canadian Starbucks stores is made with a Starbucks Card. Now customers have the ultimate reason to swipe their Starbucks Cards this season with the chance to win Starbucks for Life.”
All you have to do is pay with a Starbucks card (registration not required) or the company’s mobile app to enter. After a purchase is made, a unique contest code is given to be entered online at starbucks.ca/play.
There are only 14 Ultimate Starbucks Cards available worldwide and Canada will have three of them, valued at $51,000 CAD each. The card itself is made of hammered 10K gold and will have the winner’s name engraved on it. This is the Willy Wonka ‘golden ticket’ equivalent of a Starbucks card.
The contest runs from now until January 5, 2015. Good luck.