Twitter, PGA TOUR Announce ‘Twitter Multicast’ Fan Engagement Initiative

To celebrate the PGA TOUR’s return to competition at the Charles Schwab Challenge, June 11-14 at Colonial Country Club in Ft. Worth, Texas, Twitter and TOUR have today announced an innovative fan engagement initiative called ‘Twitter Multicast,’ which will be a first-of-its-kind for the social media platform.

Twitter multicast

Twitter Multicast will take place on Thursday, June 11, from approximately 1-2:30 pm ET and will showcase athletes, celebrities and other personalities creating their own live, audio/video commentary in conjunction with PGA TOUR LIVE Featured Groups coverage during the first round of the Charles Schwab Challenge.

“This first-ever Twitter Multicast will give golf fans a viewing experience they won’t find anywhere else,” says TJ Adeshola, head of U.S. sports partnerships for Twitter.

“The PGA TOUR is proud to be among the first major sports leagues to return to competition,” said Rick Anderson, Chief Media Officer of the PGA TOUR. “With no spectators on site, we want to work harder than ever to connect our fans to the event, across numerous platforms and devices in addition to the PGA TOUR LIVE, Golf Channel and CBS broadcasts. Working with Twitter on this all-new fan engagement initiative is a nod to how important fans are to the TOUR and our players.”

Twitter Multicast will feature the likes of Danny Kanell, Dude Perfect, Darren Rovell, Darius Rucker, Annika Sorenstam, Golden Tate, and others.