Pinterest downloads set a new high on Sunday as the app reached 616,000 new installs worldwide.
According to a new report from TechCrunch, iOS 14’s ability to customize one’s home screen has resulted in a swarm of people downloading Pinterest to gain inspiration so they can design their own.
According to data from intelligence firm Apptopia, Pinterest recorded approximately 616,000 new installs from the App Store just on September 21. What’s more, another intelligence firm, Sensor Tower, estimated that Pinterest has recorded approximately 680,000 global installs across both iOS and Android.
Additionally, Sensor Tower states that Pinterest is experiencing 32 percent week-over-week growth from September 13 to now and it climbed from being #47 on the top free apps on the App Store in the States (on Friday, September 18) to #7 (on Sunday, September 20).
Pinterest stated that they cannot comment on the app download figures, but the company confirmed that this isn’t due to some paid user acquisition campaign.
“There has been an increase in searches for iOS 14 wallpapers and home screen design this week by Gen Z users, a demographic group that grew 50% year-over-year in June 2020,” a Pinterest spokesperson said.
The spokesperson added that these users “often use Pinterest as a resource for aesthetic inspiration and decorating offline spaces like bedrooms, so it’s interesting to see them seek inspiration for their online spaces, too.”