Record Number of U.S. Teens Plan to Buy Next iPhone: Piper Jaffray
According to a bi-annual survey from Piper Jaffray, a record number of teenagers in the U.S. are expected to buy the next iPhone (via Seeking Alpha). The research firm is seeing a positive data point for the iPhone 7 and 8 in his survey of 5500 teens with an average age of 16 from across the country, that shows a record 81% of teens want their next phone to be the new iPhone, which is up from last fall’s 79%.
Piper says. More than three-quarters of teens in the survey say they own an iPhone now. The Apple Watch is having a tougher go with teens: Fitbit takes 71% of the vote as favorite fitness band, vs. 10% for Apple, and only about 13% of polled teens expect to buy an Apple Watch in the next six months.
The survey also shows that Amazon has once again held the number one spot as teen’s favourite website for at least the last four surveys. The retail giant has further strengthened its position with 43% market share, compared to 40% share in the fall. Piper Jaffray estimates that Amazon’s soft line dollars grew from $12.4 billion to $21.7 billion between 2014 and 2016, representing 56% of overall softline industry growth.
Furthermore, the survey suggests 69 million U.S. households have a Prime memberships, with 63% of new Prime members coming from the top two quintiles of household income.