Apple Reiterates Commitment to Privacy, Environment in New Ads

Just in time for CES 2021, Apple has released a couple of ads highlighting Apple Pay, privacy, and recycling.

Apple today shared three new YouTube ads to its Apple UK channel as it aims to show how different iPhone is from the competition, The three ads, none longer than 14 seconds, focus on Apple Pay and privacy.

The first one, which is 10 seconds in length, is all about Apple Pay. The company notes in the video’s description that the mobile payment option offers “Privacy and security with each and every purchase.” Here’s the ad:

The next one focuses on Face ID, one of Apple’s biometric security measures. The company says that Face ID information is “encrypted and protect on your iPhone,” and the short ad (which measures in at 14 seconds) reinforces that quality. It also adds that the Face ID data isn’t “even shared with Apple.” Here’s the ad:

The final ad is all about how Apple uses recycled iPhone aluminum to create the casings that turn into Apple Watches – something that Apple os understandably very proud of. Here it is:

Apple’s launching of the new ads coincides with the beginning of a virtual CES. Apple famously ran billboard ads related to privacy all around Las Vegas, again during CES, last year.