According to Counterpoint’s Canada Monthly Channel Share Tracker service, smartphone sales in Canada inclined 13% YoY in Q3 2020, with Apple and Samsung together accounting for 86% of the total sales compared to 82% during Q3 2019.
“Smartphone demand rebounded in Q3 2020 driven by pent-up consumer demand and solid uptake of back-to-school promotions,” explained senior analyst Hanish Bhatia. He added that the trend is expected to continue as Canadian carriers push for “a healthy mix” of digital and brick-and-mortar sales.
Bhatia also revealed that the adoption of 5G smartphones has gone up from 3% in March 2020 to 14% in November 2020 after the recent iPhone 12 launch.
“As of October 2020, Canada had added more than half a million 5G devices to its networks. Most of the 5G device sales are restricted to the premium price bands, while average 5G device costs continue to decline in the US and other countries with 5G networks.”
The report also found that Apple captured six spots in the top 10 best-selling devices during the quarter, with the iPhone 11 continuing to be the best-selling smartphone for the fourth consecutive quarter.
Samsung captured the remaining four spots in the top 10 list.