Apple is expanding its partnership with (RED), a relationship that spans fourteen years and has raised nearly $250 million USD to fund HIV and AIDS programs around the world.
Apple announced on Tuesday that it is expanding its partnership with (RED) to help provide treatment and services during the COVID-19 pandemic. Until June 30, 2021, 100 percent of eligible proceeds from (PRODUCT)RED purchases will go to the Global Fund’s COVID-19 Response.
“This year, communities around the world are grappling with HIV/AIDS as they also work to respond and protect against COVID-19, particularly for vulnerable populations,” reads the press release. “COVID-19 has created challenges in accessing care, diagnostics, and supplies, often disrupting crucial HIV/AIDS programs. To alleviate these challenges and ensure continuity in life-saving HIV/AIDS services, Apple’s contributions were redirected to the Global Fund’s COVID-19 Response at the onset of the pandemic earlier this year. Thanks in part to support from Apple and Apple customers, the Global Fund’s COVID-19 Response has been able to alleviate the impact of COVID-19 on the communities most affected by HIV/AIDS and provide critical support in health systems threatened by the COVID-19 outbreak.”
Apple sells various products carrying the (PRODUCT) RED branding including iPhone 12 and iPhone 12 mini. The company has also announced that it is donating $1 for every purchase made using Apple Pay. Any purchase made using the payment methods at an Apple Store, via apple.com, or in the Apple Store app will trigger a donation to the Global Fund’s COVID-19 response.
Apple is also helping raise awareness, using Apple Music as a vehicle:
On Apple Music, listeners can tune into the debut of “Jaiye” (“Time of Our Lives”) by Nigerian musician LADIPOE, remixed by DJ Sigag and Aluna — the first single off “DANCE (RED) SAVE LIVES Vol. III.” Users can also listen to the interview with LADIPOE, Aluna, and Don Jazzy on The Ebro Show on Apple Music 1…
Apple is working to raise awareness of World AIDS Day too with red logos and window displays in retail stores, features on the App Store, tie-ins with Apple Music and The Ebro Show on Apple Music 1, and a special Watch Now collection in the Apple TV app.